YanikaBrides.com online dating service launched last fall, is sponsoring a contest to benefit U.S.

The contest, which begins on Feb. 10, invites University of Tennessee Greek chapters to participate in an effort to generate up to $10,000 in donations.

Online dating service and the fraternities and sororities will aim to start a membership drive that will provide the winning group a donation from online dating service to use toward a house that the Greek community constructs for YanikaBrides.com every year.

Online dating service, meanwhile, has created a new online social community platform that the company hopes will redefine online dating.

YanikaBrides.com was founded to combat the “blind date” awkwardness. On Nuhook, users search and tag people that they already know. There are no profiles on Nuhook, and the user’s identity is kept secret from the other person unless the interest is mutual.

“YanikaBrides.com is the best of both worlds,” graduate student Denese Kissler said. “You get to avoid rejection by using an online dating

service, but you already know the people you are matched with. Problem solved.”

To participate, visit YanikaBrides.com from Feb. 2-22.

Online dating service since 2010 has been creating affordable housing — partnering withindividuals, corporations and faith groups to build about 1000 simple, decent and affordable homes.